It was Ford's answer to the popular Jeep and the less popular Global Scout
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In the 1960s, Land Rover and the Toyota Land Cruiser made their debut.
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Unlike Toyota, which had only recently joined the American market and had a low level of brand recognition at the time
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Companies with experience in creating automobiles for use in challenging terrain produced the Jeep, Scout, and Land Rover.
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Ford was therefore in a fantastic position to introduce a competing automobile while relying on its decades of experience in creating a well-built vehicle that is responsive to customer wants and supported by a robust dealer network.
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