Hyundai is going to be the first car company to let customers purchase new cars on Amazon.com.
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Customers may look for nearby cars using Hyundai and Amazon, select their preferred method of payment and finance, and then pick them up or have them delivered.
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At first, the agreement would include 15 to 20 dealers, but Hyundai intends to add more by the end of the next year.
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Beginning in 2025, Hyundai will incorporate Alexa technology from Amazon into its vehicles.
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The change is indicative of how the car-buying process is evolving, with more consumers demanding expediency and the option to finish the transaction online.
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Direct-to-consumer sales are a strategy that Tesla invented and that rivals like Rivian and Lucid have since followed.
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According to a Cox Automotive study, customers who completed more than half of the car-buying process online were the most satisfied.
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Ford will provide more flexible online shopping options and transparent pricing for its electric cars starting in the next year.
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