If you thought wagons were a dying breed in today’s SUV-obsessed world, think again — because the Audi RS6 Avant is having its best year ever. In fact, the super wagon just set a new all-time record for orders in the first half of the year, proving that Americans (and drivers worldwide) still have a serious soft spot for long-roof performance machines.
A Six-Year-Old Super Wagon Breaking Records
The current-generation RS6 Avant has been around since 2019, but instead of slowing down as it nears the end of its life cycle, demand is surging. Audi says orders for the RS6 in the first six months of this year are higher than ever before — a massive win for the brand’s performance division, Audi Sport, which saw overall sales jump 41% compared to the same period in 2024.
Unlike its German rivals, Audi Sport counts only RS-badged models — no watered-down “S” trims in the mix. That means the RS6’s success is even more impressive.
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Why Everyone Wants One Now
There are a few reasons this $120,000-plus family missile is selling like hotcakes right now:
No fresh competition (yet) – Mercedes-AMG hasn’t launched the new E63 Estate, and BMW’s upcoming M5 Touring is going hybrid-only.
Last of its kind vibes – Audi has confirmed the next-gen RS6 Avant (C9) will keep the twin-turbo V8 but add a plug-in hybrid system. Purists? They’re scrambling to lock in an all-gas V8 while they still can.
Performance + practicality – With 591 hp, all-wheel drive, and a big cargo area, it’s basically a supercar you can take to Costco.
The Future Is Electrified — But Not Entirely
The upcoming RS6 will likely be heavier and more tech-packed thanks to its hybrid setup. While some buyers are ready for the change, others see the current C8 generation as the last pure, old-school RS6 — which explains the rush.
Audi’s also cooking up the next RS4 Avant with a similar formula: all cylinders intact, plus electric assistance. And don’t worry, wagons aren’t going anywhere — Audi says it’s committed to keeping high-performance Avants alive.
A Bonus Surprise from Audi Sport
This September, Audi will reveal a new concept car slotting between the TT and R8. It’s being pitched as the “TT Moment 2.0” — a modern-day callback to the late ‘90s sports coupe that stole the spotlight when it first launched.
Final Thoughts
The Audi RS6 Avant is proof that not every driver has surrendered to the SUV craze. It’s rare, it’s fast, and it’s practical — the kind of car that makes you smile every time you floor it, but still swallows a week’s worth of groceries. With the next generation going hybrid, this might be the last time we see a pure, twin-turbo V8 RS6. If you’ve ever dreamed about owning one, the clock is ticking — and based on the sales numbers, you’re not the only one rushing to make it happen.
Also read: Best Midsize Cars for 2025 That U.S. Drivers Can Count On