
Classic Pickups and SUVs: If you’ve ever dreamed of owning a vintage SUV or pickup that turns heads both on the road and in your garage, now’s the time to pay attention. These rugged, reliable workhorses aren’t just fun—they’re investments. In the last few months, several classic 4x4s have seen their market value climb by at least 10%! Here’s a look at seven trucks and SUVs climbing the charts and why collectors can’t get enough of them.
1. 1997–2006 Jeep Wrangler TJ Unlimited Rubicon
$24,072 on average (up 10%)
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In the world of off-roading the TJ Wrangler is a legend. This Rubicon is the ideal travel companion because of its low crawl-ratio transfer case and round headlights reminiscent of the CJ-7. For the holy grail of TJs—a long wheelbase and more cargo room, ideal for weekend trips—go for the six-speed manual and the Unlimited model.

2. 1992–96 Ford Bronco Nite Edition
Average Value: $41,746 (up 10%)
The last full-size Broncos are a collector’s dream. Combining agile handling with the power of the 302 or 351 V-8 engines, these two-door beasts are perfect for city cruising or trail adventures. Bonus: that classic “last-of-its-kind” appeal makes them even more desirable.

3. 1984–2001 Jeep Cherokee XJ
$20,694 (up 12%) is the average value.
This classic unibody is compact but powerful. It is remarkably agile for off-roading thanks to its 4.0-liter AMC inline-six engine and four-link suspension. Early models are easier to modify for extra power, while later models come with a comfy, upgraded interior and modern electronics perfect for daily driving.

4. 1993–98 Jeep Grand Cherokee Limited
$15,725 on average (up 15%)
The ZJ Grand Cherokee introduced elegance to the 4×4 industry. This SUV became iconic thanks to its V-8 engine, four-link rear suspension and elegant interior elements. Collectors especially want the Limited’s 5.9-liter Magnum V-8.

5. 1976–87 Jeep CJ-7
$38,339 on average (up 12%)
The CJ-7 strike a good balance between size, comfort and off road capability. Our preferred? The Golden Eagle from 1977–1980 featuring an AMC 304 V-8 engine and vintage 70s design. These Jeeps are just as exciting with a little hot rodding.

6. 1968–83 Toyota Land Cruiser FJ40
$52,821 is the average value, up 12%.
The FJ40 from Toyota is a timeless icon. These old Land Cruiser are highly sought after whether they have modern V-8 swaps or the original inline six engines. For dedicated collectors their classic styling and limited quantity make them a must-have.

7. 1987–91 Ford F-Series F-150 XLT Lariat
$29,236 (up 17%) is the average value.
These pickups were built to last thanks to their robust simplicity, dependable Windsor V-8 engines, and classic ’80s style. Two-tone painted extended cab vehicles are collector favorites and ideal for weekend excursions or business trips.

Why These SUVs and Pickups Are So Popular Right Now
- Rugged Reliability: These timeless vehicles can easily navigate both metropolitan street and off road routes thanks to their sturdy construction.
- Limited Supply: As fewer models become available collectors demand rises.
- Timeless Design: Classic charm and design that is always in style.
- Strong Community: Parts and information are easily accessible thanks to owners and enthusiasts.
FAQ’s
Q1: Are these vehicles good daily drivers?
A: Some like the later Jeep Cherokee XJ or Grand Cherokee have modern comforts making them daily-driver-friendly. Early models may need upgrade for reliability.
Q2: How much does restoration affect value?
A: A clean, original or tastefully modified vehicle can significantly increase market value. Restomods like FJ40s with engine swaps are especially sought after.
Q3: What makes a Wrangler TJ “unicorn” rare?
A: The rare combination of Rubicon trim, Unlimited model, and six-speed manual makes it highly desirable.
Q4: Are classic trucks easy to maintain?
A: Yes! Many parts are still available and robust engine like AMC inline sixes and Windsor V-8s are forgiving and easy to work on.
Q5: Should I buy now or wait?
A: With values climbing steadily, buying sooner may secure a better price before these classics appreciate further.
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