First Drive: The 2026 Genesis GV70 Is a Luxury SUV Game-Changer

2026 Genesis GV70 1

2026 Genesis GV70: If you think premium SUVs are all overpriced status symbols, the 2026 Genesis GV70 is here to change your mind—and possibly your driveway.

We got an early look (and a quick spin) in this sharp new ride at the Midwest Automotive Media Association’s spring rally. Spoiler alert: it’s got the looks, the power, and the tech to turn heads in any neighborhood—without draining your bank account.

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A Head-Turner from Every Angle

Let’s start with the obvious: this thing is stunning. The GV70 is another example of Genesis’ flawless design language. This SUV stands out even before you enter because to its twin-bar LED headlights, a striking new grille pattern, and a paint job that is a striking metallic red (goodbye, dull gray).

Luxury Without the Sticker Shock

Here’s where things get interesting: the GV70 starts at just $49,480 (including destination). Even if you max it out, you’re looking at around $71,590. Compare that to a Porsche Macan or BMW X3 M40i and you’re saving thousands—without sacrificing features.

Genesis continues its reputation for giving you more for less packing the GV70 with upscale materials cutting-edge tech, and standard AWD.

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Two Engines. One Clear Winner.

You’ve got two powertrain options:

  • A 2.5L four-cylinder turbocharged engine with 300 horsepower
  • 391 lb ft of torque and 375 horsepower are produced by a 3.5L dual turbo V6.

That V6? It’ll get you from 0–60 mph in around 5 seconds and can hit a top speed of 150 mph. That’s sports car territory in a luxury SUV shell.

Handles Like a Dream

I got behind the wheel for a quick test on the scenic roads near Road America, and even in that short time, the GV70 impressed. The electronically controlled suspension features “Road Preview” tech that scans the road ahead and preps the suspension for upcoming bumps. It’s like predictive comfort mode—and it works.

Steering is sharp. Ride quality? silky smooth. It is designed for both short trips and lengthy drives.

Inside: All the Bells and Whistles

Step into the cabin and it’s pure boutique luxury:

  • Quilted red leather everywhere
  • A massive 27-inch panoramic display with digital gauges and infotainment
  • Flat-bottom leather-wrapped steering wheel
  • Bang & Olufsen premium audio
  • Panoramic sunroof
  • HUD (Head-Up Display)
  • Unique glass shift dial that feels just right

Genesis didn’t just tick the boxes—it carved a new one.

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Bonus: Free Maintenance

Oh, and Genesis throws in 3 years of free maintenance. No charge for oil changes and basic service. Who else is doing that at this level?

Final Thought: A New Luxury Leader?

The most alluring midsize luxury SUV currently available may be the 2026 Genesis GV70. It is priced to entice purchasers away from the typical suspects and is fashionable, strong, and packed with technology. This SUV is worth taking a close look at, regardless of whether you’re a car enthusiast or simply sick of shelling out more money for a badge.

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