Genesis New EVs and Hybrids: Genesis just turned 10, and the luxury brand isn’t holding back. To mark the milestone, Hyundai’s premium arm is unleashing an entire lineup of new electric vehicles (EVs), hybrids, and even an extended-range EV that promises over 600 miles of range. Oh, and did we mention a full-size ultra-luxury SUV and a rugged off-road beast are also on the way? Yep, Genesis is going all-in.
Genesis Is About to Change the Luxury Game
Hyundai’s luxury brand has quietly become a force to be reckoned with. Genesis sold more than one million cars worldwide in less than ten years. Intending to sell 350,000 vehicles a year by 2030, the brand is now embarking on a new age centered on electrification, hybrid technology and stunning design.
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Here’s a summary of what to expect:
- 2026 will see the release of the first-ever Genesis hybrid.
- Extended-Range EVs (EREVs) have a range of more than 600 miles
- Two brand-new SUVs: a tough off-roader and a showpiece luxury model
- Performance lineup under the Magma brand
Meet the Future of Genesis
1. The Genesis GV90 – Ultra-Luxury SUV
Inspired by the Neolun concept, the GV90 is expected to be Genesis’ crown jewel SUV. Think massive presence, ultra-premium comfort, and cutting-edge EV tech—all wrapped up in sleek Korean luxury design.
2. The X Gran Equator – Rugged Luxury Off-Roader
Luxury SUVs are hot, but luxury off-roaders? That’s a game-changer. Based on the X Gran Equator concept, this upcoming SUV is built for adventure while still pampering you in style.
3. Genesis’ First Hybrid (2026)
For those not ready to go full EV just yet, Genesis will launch its first-ever hybrid vehicle in 2026. Perfect for easing into the electric transition without range anxiety.
4. Extended-Range EV (EREV)
An EREV that can travel more than 600 miles on a single charge (with the aid of a modest backup gas generator) is arguably the most intriguing news. This could be a real Tesla killer.
5. Magma Performance Brand
Genesis is getting spicy with its new Magma sub-brand. The GV60 Magma will be the first to arrive, offering blistering performance with that signature Genesis elegance.
Global Expansion Plans
Genesis isn’t just thinking about cars—it’s thinking world domination. The brand is planning to expand into 20 European markets while continuing its strong push in the US, where the hybrid lineup will make its debut.
Final Thoughts
Genesis is rapidly becoming a strong competitor to brands like Mercedes, BMW and Lexus and it is no longer merely an underdog. This Korean luxury company will have a huge future ahead of it with the development of hybrids, long-range EVs and performance variants.
FAQ’s
Q1: What is an EREV?
A: An Extended-Range EV (EREV) is an electric vehicle with a backup gas engine that acts as a generator extending driving range in Genesis’ case up to 600+ miles.
Q2: What is the Genesis GV90?
A: The GV90 will be Genesis’ ultra-luxury full size SUV inspired by the Neolun concept.
Q3: What is the Magma brand?
A: Magma is Genesis’ new performance sub brand starting with the GV60 Magma.
Q4: Which markets will see these new models first?
A: The US will get the first hybrids in 2026 while Genesis expands into 20 European markets in the coming years.
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