Lego Cars: If you haven’t picked up a Lego set since childhood, it might surprise you to learn that Lego is now a big hit with adults—and even a smart investment. That Land Rover Defender model we smashed a few years back? It’s appreciated by 12%. Our classic VW camper set? It’s climbed 27%. Some Lego sets now fetch thousands on the resale market, and Lego theft is even fueling a growing underground scene. So it’s no shock that Mattel, the parent company of Hot Wheels, wants a piece of the action.
This new line from Mattel focuses exclusively on cars, for now. Each box includes a 1:64-scale Hot Wheels car and extra pieces like alternate wheels so you can customize your build. The Brick Shop lineup will be divided into three build complexity tiers.
Three Series, Three Levels of Detail
The Speed Series, similar to Lego’s Speed Champions, includes sets with 250 to 300 bricks in a 1:32 scale. The debut lineup features cars like the Cadillac GTP race car, the Maserati MC20, and a custom ’68 Chevy Camaro.
Step up to the Elite Series (1:16 scale), and you’ll be working with 850 to 925 bricks to build detailed models like the Corvette Grand Sport, a 1990 Acura NSX, and a unique 1962 Chevrolet pickup.
At the top is the Premium Series: a single, ultra-detailed 1,600-piece Mercedes-Benz 300 SL in 1:12 scale, complete with functional gullwing doors.
How It’s Different from Mega Bloks and Lego
Though Mattel already produces Mega Bloks—a Lego-compatible toy aimed at younger kids—Brick Shop is a leap forward. The kits promise a tighter brick fit, better assembly guides, and even include metal components, setting them apart from both Mega Bloks and Lego. The sets also feature more unique brick shapes, which might make them less versatile but more accurate for car-specific builds, like the precise curves of a ’62 Chevy’s fenders, something not easily repurposed for Hogwarts.
Competitive Pricing Aimed at Lego Fans
Lego fans know the hobby can get pricey: a basic 250-brick Lego F1 car is $27, while a 950-brick Ford Bronco goes for $65. And that 1,400-brick Technic Nissan Skyline GT-R? $140. Mattel undercuts those prices slightly—Speed Series kits start at $19.99, Elite at $49.99, and Premium tops out at $119.99. Online retailers like Amazon are already offering early access, with some modest markups: $21.59 for the Speed Series Cadillac GTP and $53.99 for the Elite Corvette.
Lego does offer more complex kits, like a $250, 2,900-piece Mercedes G500 with moving parts, or the Ferrari Daytona SP3 and McLaren F1, each priced at $450 with nearly 4,000 bricks. Mattel isn’t there yet, but if Brick Shop takes off, a mega-build like a fully functional 4,000-piece Ford Lightning might not be far off.
Mattel plans to roll out Brick Shop kits to stores by summer 2025.
Lego Cars vs. Hot Wheels Brick Shop: Which Is Better?
| Feature | Lego Cars | Brick Shop Cars |
| Brand Legacy | ✔️ Decades of loyalty | ❌ New entrant |
| Build Experience | ✔️ Tried and tested | ✔️ Promising |
| Price | ❌ Higher | ✔️ Affordable |
| Customization | ❌ Limited | ✔️ Includes options |
Conclusion: Lego Cars Still Rule
For many years, Sell and Brick-built car scenarios have resolutely valued Lego Cars on their own: fun, collectable, and often expensive. Now, daringly competing against them, the Brick Shop line from Mattel offers prime value and features.
It’s a great time to collect Lego cars, invest in them, or just build for fun, or else take the road less travelled with Mattel.
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