Lego Cars Just Got Competition: Hot Wheels Enters the Game!

lego cars-1

Lego Cars: You might be shocked to hear that Lego is now a popular pastime for adults as well, even if you haven’t touched a kit since you were a youngster. As a matter of fact some Lego sets have grown surprisingly valuable over time. Do you recall the Land Rover Defender model? Since its publication, its value has increased by 12%. A vintage VW Camper set? That one has increased by an astounding 27%. On the resale market, some rare Lego sets can now command thousands of dollars, and the passion has even given rise to a little underground Lego collecting community.

The firm that created Hot Wheels, Mattel, saw this trend and decided it was time to join in with its new Brick Shop portfolio, which targets collectors and auto enthusiasts.

Three Series, Three Levels of Detail

The Speed Series similar to Lego’s Speed Champions includes sets with 250 to 300 brick in a 1:32 scale. The debut lineup features cars like the Cadillac GTP race car, the Maserati MC20, and a custom ’68 Chevy Camaro.
Step up to the Elite Series (1:16 scale) and you’ll be working with 850 to 925 bricks to build detailed models like the Corvette Grand Sport a 1990 Acura NSX, and a unique 1962 Chevrolet pickup.
At the top is the Premium Series: a single, ultra-detailed 1,600 piece Mercedes-Benz 300 SL in 1:12 scale complete with functional gullwing doors.

While You Care for Your Car, Care for Your Child’s Future Too 💖

A fun and educational book every parent should gift their kid.

Kiddy Store Get Kiddy Store Fortune Now
lego cars-2

How It’s Different from Mega Bloks and Lego

While Mattel already make Mega Bloks (a Lego-compatible set aimed at kids) Brick Shop takes things a step further. Here’s how it differ:

  • Precision fit: Bricks lock together tightly for a professional feel
  • Metal components: Adds durability and premium quality
  • Advanced guides: Step-by-step instructions make assembly easier
  • Unique brick shapes: Perfect for accurate car designs, like the curves of a ’62 Chevy, though less versatile for other builds

Competitive Pricing Aimed at Lego Fans

Lego sets are known to be pricey. For example:

  • A 250-brick Lego F1 car: $27
  • 950-brick Ford Bronco: $65
  • 1,400-brick Technic Nissan Skyline GT-R: $140

Mattel’s Brick Shop is slightly more affordable:

  • Speed Series: starts at $19.99
  • Elite Series: starts at $49.99
  • Premium Series: tops at $119.99

Early access through retailers like Amazon shows modest markups: $21.59 for Speed Series Cadillac GTP and $53.99 for Elite Corvette.

While Lego still offers mega-builds with thousands of pieces (e.g., a $250 2,900-piece Mercedes G500 or $450 Ferrari Daytona SP3), Brick Shop is positioning itself as an affordable, high-quality alternative for car enthusiast.

lego cars-3

Lego Cars vs. Hot Wheels Brick Shop: Which Is Better?

FeatureLego CarsBrick Shop Cars
Brand Legacy✔️ Decades of loyalty❌ New entrant
Build Experience✔️ Tried and tested✔️ Promising
Price❌ Higher✔️ Affordable
Customization❌ Limited✔️ Includes options

Conclusion: Lego Cars Still Rule

For decades, Lego cars have been the gold standard for collectors and builders: fun, collectible, and sometimes a serious investment. Mattel’s Brick Shop may be a newcomer but it brings customization, affordability and impressive detail to the table. Whether you’re a lifelong Lego fan or just getting into car-building sets now is an exciting time to explore both world.

FAQ’s

Q1: When can we expect to see Brick Shop kits in retail store?
A: By the end of 2025 Mattel is aiming for the Brick Shop set to be available in retail stores during the summer.

Q2: Are the bricks of Brick Shop that can be used with Lego sets?
A: The sizes of the brick are identical but Brick Shop also has some special shapes and metal parts intended for cars that might not be fully combined with Lego’s creativity.

Q3: Are Brick Shop collections for kids only?
A: No The Speed Series is particularly aimed at kids while the Elite and Premium Series take care of the advanced players’ needs.

Q4: How do Brick Shop prices stack up with those of Lego?
A: Brick Shop sets, starting at $19.99 for Speed Series, are quite a bit less expensive than Lego making them a great choice for collectors.

Also Read: Subaru Forester: Adventure Meets Efficiency in This New Hybrid